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Posted on Feb 28.08 to News 2 Comments
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Hey Friends, Just flying back from Vegas. Had a great couple of days hanging out there with my girlfriend Ace. Lastnight went to see” Love” the Cirque Show at The Mirage Awesome!! The music is all remixed and outakes of John, Paul, George and Ringo’s voices are used in the show. The visuals are exceptional. Sound and lighting Excellent. A must see if you get to Vegas. I have had the pleasure of meeting the two remaining living Beatles and was proud and honored. Anyway heading home now working hard on the new Boutique for the SorumNoce store that will open next month at 8568 1/4 Melrose Ave. West Hollywood, CA 90069 Check the site for updates SorumNoce.com
Talk again soon Much Love,
Matt
Posted on Feb 23.08 to Journal, News 3 Comments
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VELVET REVOLVER/ex-GUNS N’ ROSES drummer Matt Sorum has aligned with veteran fashion designer Max Noce to create an elegant, innovative line of rock-inspired couture. The Sorum Noce clothing line will launch in March, with the grand opening of their West Hollywood, CA boutique at 8568 ¼ Melrose Avenue (across from the Urth Caffé) set for mid-April 2008. Sorum Noce can be reached by email at info@sorumnoce.com and by phone at: (310) 358-0451.
Sorum Noce is the culmination of a 10-year friendship that began when Noce — who already had tenures at Valentino, Ungaro, Karl Lagerfeld and Dolce & Gabbana — started crafting clothes for Sorum, previously the drummer for GUNS N’ ROSES and THE CULT. In 2005, Sorum and Noce decided to become business partners.
“I’ve had the good fortune of being successful in the music business, which is a difficult business,” acknowledges Sorum. “So I went into it with an understanding that it might be a challenge. But John Varvatos, who has become a really good friend of mine, gave me the courage to think that it could be done.”
For Noce, drawing from his array of experience as a fashion merchandising manager-turned-designer has helped build the Sorum Noce line into something substantial and distinct. The Milan native asserts, “We’re bringing old world values and sophistication back to fashion. I like things elegant, English tailored, black and small,” Noce says, acknowledging DEPECHE MODE as an influence. “There is nothing oversized or flashy in our line. I really enjoy working with high end cuts of fabric and I pride myself on delivering a quality product, couture with an edge.”
Sorum says he’s “always been interested in the idea of rock & roll and fashion. I’m really into suits. I was always inspired by the actor Tony Curtis. He always looked impeccable. He was a master of style.”
But that’s not to say Sorum isn’t equally driven by his need to please the rock world. Not only do his VELVET REVOLVER bandmates support the initiative, they can be seen modeling designs on Sorum Noce’s official website: www.sorumnoce.com. “Everyone’s been really excited by what we’ve done and can’t wait until the boutique opens,” says Sorum. “In fact,” he continues, “I designed a leather jacket especially for Slash that has this special pocket for his Gitanes cigarettes and his lighter. And he loves it. And we’re going to make that available to buy.”
Elaborating about Sorum’s involvement in the clothing line and store, Noce says: “People might think that Matt is just my business partner, but he has a say in almost everything creatively. As long as I have known him, he has a tremendous eye for style. If he didn’t, Sorum Noce wouldn’t or couldn’t exist. He and I are extremely proud of what we’ve come up with and we can’t wait for the world to see what we’ve done.”
Â
Diana Mendoza
Associate Publicist – MSO
14724 Ventura Blvd. #710
Sherman Oaks CA, 91403
T:Â 818.380.0400 xt. 237
AIM: dianamso
www.msopr.comÂ
Posted on Feb 19.08 to News 1 Comment
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VELVET REVOLVER/ex-GUNS N’ ROSES drummer Matt Sorum has aligned with veteran fashion designer Max Noce to create an elegant, innovative line of rock-inspired couture. The Sorum Noce clothing line will launch in March, with the grand opening of their West Hollywood, CA boutique at 8568 ¼ Melrose Avenue (across from the Urth Caffé) set for mid-April 2008. Sorum Noce can be reached by email at info@sorumnoce.com and by phone at: (310) 358-0451.
Sorum Noce is the culmination of a 10-year friendship that began when Noce — who already had tenures at Valentino, Ungaro, Karl Lagerfeld and Dolce & Gabbana — started crafting clothes for Sorum, previously the drummer for GUNS N’ ROSES and THE CULT. In 2005, Sorum and Noce decided to become business partners.
“I’ve had the good fortune of being successful in the music business, which is a difficult business,” acknowledges Sorum. “So I went into it with an understanding that it might be a challenge. But John Varvatos, who has become a really good friend of mine, gave me the courage to think that it could be done.”
For Noce, drawing from his array of experience as a fashion merchandising manager-turned-designer has helped build the Sorum Noce line into something substantial and distinct. The Milan native asserts, “We’re bringing old world values and sophistication back to fashion. I like things elegant, English tailored, black and small,” Noce says, acknowledging DEPECHE MODE as an influence. “There is nothing oversized or flashy in our line. I really enjoy working with high end cuts of fabric and I pride myself on delivering a quality product, couture with an edge.”
Sorum says he’s “always been interested in the idea of rock & roll and fashion. I’m really into suits. I was always inspired by the actor Tony Curtis. He always looked impeccable. He was a master of style.”
But that’s not to say Sorum isn’t equally driven by his need to please the rock world. Not only do his VELVET REVOLVER bandmates support the initiative, they can be seen modeling designs on Sorum Noce‘s official website: www.sorumnoce.com. “Everyone’s been really excited by what we’ve done and can’t wait until the boutique opens,” says Sorum. “In fact,” he continues, “I designed a leather jacket especially for Slash that has this special pocket for his Gitanes cigarettes and his lighter. And he loves it. And we’re going to make that available to buy.”
Elaborating about Sorum‘s involvement in the clothing line and store, Noce says: “People might think that Matt is just my business partner, but he has a say in almost everything creatively. As long as I have known him, he has a tremendous eye for style. If he didn’t, Sorum Noce wouldn’t or couldn’t exist. He and I are extremely proud of what we’ve come up with and we can’t wait for the world to see what we’ve done.”
Posted on Feb 19.08 to News 1 Comment
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CAMP FREDDY — the Los Angeles-based “jam” group featuring guitarists Dave Navarro (ex-JANE’S ADDICTION, RED HOT CHILI PEPPERS) and Billy Morrison (ex-THE CULT bassist, current CIRCUS DIABLO vocalist) alongside VELVET REVOLVER members Matt Sorum (drums) and Scott Weiland (vocals) — has issued the following update:
“CAMP FREDDY will be taking over the world-famous Roxy Theatre in Los Angeles every Thursday night during the month of May for our very first residency. Each week we will perform a different set list and the evening’s performance will culminate with two or three songs featuring our very special guests of the night. We will not be advertising these guests in advance. The band will be joined each week by our good friend, and longtime CAMP FREDDY cohort, Mr. Mark McGrath [SUGAR RAY]. Mark will perform each week with us and will join Donovan in hosting the evenings festivities. I am sure that a friend or two might appear onstage at each gig as well. Tickets will be available to everyone and I will give you all more details when we have them.”
CAMP FREDDY has been in and out of the recording studio over the past few years recording what is expected to eventually be released as the band’s debut album. Among the cuts that are set to appear on the effort are “20th Century Boy” (also featuring Steve Jones from THE SEX PISTOLS on lead guitar) and THIN LIZZY’s “Jailbreak” (featuring ALICE IN CHAINS guitarist Jerry Cantrell on vocals and Billy Duffy [ex-THE CULT] on lead guitar). Other guest musicians include RED HOT CHILI PEPPERS drummer Chad Smith and singer Macy Gray.
Posted on Feb 18.08 to News 1 Comment
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